Top Negative Keywords for B2B Pay-Per-Click Campaigns

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If you are running a pay-per-click campaign on Google AdWords, Bing/Yahoo AdCenter, or any other PPC network to bid on Broad and/or Phrase match keywords without using Negative keywords, I can guarantee you are wasting a good chunk of your budget on keywords that will never convert into sales for your company or your clients. Below is a list of negative keywords that I have personally added to various B2B campaigns that you should consider using for your campaigns:

Education/Employment-related keywords:

career
careers
certificate
certification
conference
conferences
course
courses
degree
degrees
education
employment
grant
grants
job
jobs
journal
law
laws
resume
resumes
salaries
salary
school
schools
training
wages

Information-related keywords:

article
articles
blog
blogs
book
books
calculator
calculators
definition
define
game
games
guide
guides
guidebook
guidebooks
information
instructions
manual
map
maps
models
news
newsletter
picture
pictures
photo
photos
schedule
schedules

Bargain-hunter related keywords:

bargain
cheap
cheapest
download
free
inexpensive