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Search Marketing Insights

Alexa vs Compete vs Quantcast vs ComScore vs Hitwise vs Nielsen

Posted by Patrick Smith

All of these third-party analytic services are terribly inaccurate but will continue to be used until a more accurate tool is available. Below is an overview of the methodologies used for collecting data for each of these services: Alexa Methodology: Captures traffic data from users who download and use the Alexa Toolbar in their web […]

Streamline Metrics Passes AdWords & Analytics Exams

Posted by Patrick Smith

Streamline Metrics is proud to announce that Patrick Smith has passed all six Google AdWords PPC Exams (including Fundamentals) and the Google Analytics Certification to officially become a Google Partner in Richmond, Virginia. ” Streamline Metrics has specialized in Google AdWords and Google Analytics for over a decade now, managing several million dollars in Ad Spend and […]

How A Search Engine Optimization Quote Can Help Your Business Grow in Richmond, VA

Posted by Patrick Smith

When you want to expand your presence online, selecting an SEO firm in Richmond, Virginia can be essential to your success. Receiving a search engine optimization quote can be the main determining factor as to whether a firm can assist you with accomplishing your aims. There are countless options available with regards to SEO firms. […]

Free PHP Contact Form Generator with a MySQL Database

Posted by Patrick Smith

The trend of utilizing the internet is not one that will be going out of fashion. For this reason many businesses have begun to adjust their methods of connecting with their consumers to optimize the information highway. One of the most essential methods is how information is stored about the consumer. Free PHP contact form […]

Streamline Metrics Has Been Selected as an SEO & PPC Agency on GetCredo

Posted by Patrick Smith

We are proud to announce that Streamline Metrics has been chosen as one of a select few marketing agencies on GetCredo.com. It is an honor to be included along with other highly reputable firms. John Doherty (fellow JMU alum!), the founder of HireGun.co which later evolved into GetCredo.com, has done a fantastic job of curating content […]

Streamline Metrics Achieves Authority Status on SEOmoz

Posted by Patrick Smith

We are proud to announce that Streamline Metrics has achieved “Authority” status on moz, which is widely considered the most popular  and influential website in the SEO industry. In order to achieve Authority status, one must accumulate 1,000+ mozPoints by writing high quality blog posts, making insightful comments on blog posts and/or providing useful answers […]

How to Track Website Leads

Posted by Patrick Smith

UPDATE for 2017 – Our lead tracking tool Convertable is now open to users. You will finally be able to track your leads from the moment they are submitted through your contact form all the way through to the end of the sale you will be able to finally attribute the true ROI of each traffic […]

How to promote your WordPress plugin once you have developed it

Posted by Patrick Smith

Now that you’ve worked long and hard in developing a sweet new WordPress plugin you are finally are ready to release it to the masses, but how exactly do you go about promoting your plugin to stand out from the 30,000+ plugins already out there? Well, here are some tips I have learned first hand. […]

Anyone Can Cook

Posted by Patrick Smith

Comparing Web Design Companies That Claim They Do SEO with Actual Search Engine Marketing Firms That Really Do So during a recent meeting with a potential client, they brought up that their current web company, who both designed their new website and was doing “SEO” for them, was sending them annual SEO reports that detailed […]

Top 5 Reasons Why You Should Bid on Your Company Name or Brand Name in Google AdWords

Posted by Patrick Smith

Should you bid on your company name or brand name on Google AdWords? I am asked this same question all the time from many of our clients and it’s a logical question that I’m glad to answer. The short answer is yes, I strongly recommend bidding on your brand name in Google AdWords for several […]

Streamline Metrics is Looking to Hire an SEO Specialist in Richmond, Virginia

Posted by Patrick Smith

That’s right, Streamline Metrics is hiring! In order to accommodate our rapidly growing client base, we are looking to hire an SEO Specialist to join our team. Below is the official job description that we’ve posted across the web: ————————————————– SEO Specialist in Richmond, Virginia A local search engine marketing company based in downtown Richmond, […]

Top Negative Keywords for B2B Pay-Per-Click Campaigns

Posted by Patrick Smith

If you are running a pay-per-click campaign on Google AdWords, Bing/Yahoo AdCenter, or any other PPC network to bid on Broad and/or Phrase match keywords without using Negative keywords, I can guarantee you are wasting a good chunk of your budget on keywords that will never convert into sales for your company or your clients. […]

Free Google AdWords Voucher Worth $100 for New Clients

Posted by Patrick Smith

Since I am a Qualified Google Advertising Professional, I am given free AdWords vouchers worth $100 for new clients interested in trying out Google AdWords. I have been managing Pay-Per-Click campaigns for numerous businesses and organizations over the past five years and have had achieved much success for them. Feel free to check out some […]

One Simple Way to Increase Your Conversion Rate by 36.3%

Posted by Patrick Smith

If you have a website and you are not constantly testing it, you are missing out on potential business. You are losing money. It’s as simple as that. With the advent of the easy-to-use and perhaps more importantly FREE testing tool Google Website Optimizer, there really is no excuse for not setting up split A/B […]

AdWords Conversion Rate Optimization Tip

Posted by Patrick Smith

One of the most effective ways to boost conversion rates for Google AdWords campaigns is to make sure to include the exact keyword that the user searched for to get to your site on the landing page. Not a slight variation of the keyword they searched, but the exact keyword they searched! The easiest way […]

Hacked Website Spam Running Rampant in Google Search Results

Posted by Patrick Smith

Over the past couple weeks, I have been seeing more and more hacked websites rank very well for topical keywords in the Google search results. It appears that all of the sites in question are in fact legitimate websites but somehow share a common vulnerability which enables them to be exploited by the hackers to […]

Yahoo! Shuts Down GeoCities & Blows SEO Opportunities Worth Millions

Posted by Patrick Smith

Yahoo! purchased the popular free web hosting service GeoCities in 1999 for $3.57 Billion dollars in stock. And on October 26, 2009, Yahoo! shut down GeoCities for good. Any website on GeoCities that was not transferred to a new web host by Monday is gone forever. Granted, most sites built on GeoCities were festering eyesores […]

Streamline Metrics Attains Recognition as a Qualified Google AdWords Advertising Professional

Posted by Patrick Smith

I am proud to say that I have been officially recognized as a Qualified Google Advertising (Google AdWords) Professional. In order to be recognized as a QGAP, the following requirements must be met: To become Qualified, this individual has: Accepted the terms of our program. Managed at least one AdWords account in a master account […]

Google Caught Manually Changing Search Results for The White House

Posted by Patrick Smith

I caught this tweet from RustyBrick this morning: “Amazing, Google changes search results for White House http://bit.ly/1BuL80.”  The link points to an article on SERoundtable.com which explains how Google has appeared to have “made a change” to push a certain page on www.whitehouse.gov show up at the top of the search results for a specific […]

How to Redirect PDF Files with PHP, ASP or .htaccess for SEO

Posted by Patrick Smith

How to Redirect PDF Files with PHP, ASP or .htaccess for SEO This is the follow up to my previous post “SEO for PDFs – Optimizing PDF Files for Search Engines” in which I recommended NOT using PDF files whenever possible. In this post, I will explain how to go about redirect PDF files with […]

SEO for PDFs – Optimizing PDF Files for Search Engines

Posted by Patrick Smith

There has long been a myth that “search engines can’t read PDFs” so it is better to put all content on an indexable HTML page. This may have been true a few years ago, but nowadays most of the major search engines have no trouble crawling and indexing PDF files. There are several fantastic guides […]

Welcome to the New Streamline Metrics Website & Blog

Posted by Patrick Smith

After being in business for over a year and a half now, we are happy to finally announce the launch of the official Streamline Metrics website. One might think that an online marketing company would make sure the company website was up and ready before actually conducting business, but the truth is that we’ve been […]