Comparing Web Design Companies That Claim They Do SEO with Actual Search Engine Marketing Firms That Really Do
So during a recent meeting with a potential client, they brought up that their current web company, who both designed their new website and was doing "SEO" for them, was sending them annual SEO reports that detailed their progress in their ten chosen keywords.
Yes, you read that correctly. Annual reports.
Now, far be it from me to question the business practices of another company, but that's exactly what I'm going to do anyways.
SEO is an ongoing process that requires regular work on a monthly basis. Things can change at a moments notice, with competitors making advances in the rankings, reliable sites that link to you no longer being reliable sites, and, of course, Google changing the game on you with little or no warning. Because of that, having an SEO company that's focused on that and that spends their time not only working to help your site rank but also researching new methods to effectively use SEO is paramount. Which brings me to my main point.
Have you ever seen the movie "Ratatouille"? In the film the main character, a rat named Remy (voice of Patton Oswalt), has aspirations to become a chef, inspired in no small part by his hero Gusteau's motto of "Anyone Can Cook." While I'll spare you a long drawn-out synopsis of the film, we come to realize that the spirit of Gusteau's motto was that while not everybody could be a great chef, a great chef could be anybody (like a rat in this case).
These days it seems like every web design, development, and marketing company says that they do SEO. Now I'm sure that some of them have brought on the necessary staff to do a respectable job of SEO for their clients. I'm also sure, however, that many of them are fumbling their way through it and are doing their clients, who probably don't know any better, a huge disservice by attempting to do SEO for the extra money when they don't really know how.
When you're looking for an SEO company, make sure to spend the time and make sure they actually know what they're doing. Ask for references and case studies. See if anybody has complained about them on the internet. Talk to them and make sure they seem passionate about what they're doing. Make sure you have a good personality fit with them. It's better to take your time and find the right company for you instead of ending up with annual status reports. Remember that not everybody can be a great SEO, but a great SEO can come from anywhere.