Nationally Recognized Sporting Goods Company
This well-known sporting goods company hired us to help them improve sales through their eCommerce website with organic search engine optimization, pay-per-click management with Google AdWords and Bing adCenter campaigns, and conversion rate optimization. Since we would be competing against much larger retailers with deep pockets such as Wal-Mart, Target, and Dick’s Sporting Goods, we knew it would be quite the uphill battle to rank on the search engines for extremely competitive keywords. However, after working very closely with the client, we were able to develop an effective strategy which significantly increased their organic rankings and qualified traffic for their targeted keywords to all-time highs, increased the performance while decreasing the costs of their pay-per-click campaigns and increased number of sales generated by making critical design changes to increase the overall conversion rate.
Overall Organic Traffic – 58% increase in organic traffic in December 2011 compared to December 2010
Organic Traffic for keyword “ping pong table” – 71,300% increase in December 2011 compared to December 2010
Organic Traffic for keyword “air hockey table” – 2,603% increase in December 2011 compared to December 2010
Overall Revenue Generated – 92% increase in December 2011 compared to December 2010
Law Firm Client
This specialized law firm was interested in increasing the volume of website traffic as well as the number of qualified leads submitted through a contact form. After the client filled out a detailed questionnaire about their marketing goals and objectives, we developed a custom strategy consisting of organic search engine optimization, Google AdWords pay-per-click management and a custom blog install to accomplish those goals. As a result, we saw a 973% increase in search engine traffic in 8 months!
This trucking company was interested in organic search engine optimization and Google AdWords management with a focus on generating the most qualified leads possible. This is a direct quote from the client – “Last year our internet marketing brought in $2.8 million in sales. I really appreciate the job you guys do, it is an extremely difficult time for our industry and we have to continue to be better than our competition.” Below is a snapshot of the performance of the Google AdWords campaign. As you can see, the number of conversions has steadily increased as we continue to work on generating more and more leads.
Gourmet Food Client
This company was interested in increasing the number of visitors visit their website as well as sign up for their weekly enewsletter. We offered our recommendations to increase organic search engine traffic and drive more people to sign up for the newsletter. As a result, their search engine traffic took off and their subscribers significantly increased: