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Do you need help to get your property listings seen by potential buyers or tenants? Do you want to increase the visibility of your properties and attract more viewing leads?
By optimising your property listings for search engines, you can improve their ranking and increase their visibility on platforms like Google, Bing, and Yahoo. You can also get your estate agency visible at the top of Google if someone types in a specific road name.
What do I mean? Well, let’s say Mrs Jones lives at 123 Happy Street, London, and you have her property for sale. If someone types in buy properties in Happy Street London, wouldn’t it make sense for your property to show above Rightmove or Zoopla?
Also, your probably wondering – well, if I sell that house in 1 week, there is no point in optimising it! But you couldn’t be further from the truth. What is one thing a potential seller does when considering selling their home? They type into Google, how much is my house worth? Or, they searched for sold property prices in Happy Street, London.
Imagine every one of your clients sees your optimised property in Google, on Google images and even optimised on Rightmove sold data (this is very tough, but we know how to do it). Which agent is that client calling first? This is why SEO is a long-term strategy for estate agents, and after a couple of years of thought-through strategy & work, the leads will be coming in. Don’t worry. SEO for estate agents isn’t that expensive!
This article provides the best tips for optimising your property listings for SEO. From conducting keyword research to crafting compelling descriptions and titles, we’ll cover all the essential steps to boost your online presence. With our expert advice, you can leverage social media and other platforms for increased visibility and ultimately attract more clients to your property listings.
You want to ensure your potential guests can find your listing easily, so start by researching keywords relevant to your property. This means identifying the words and phrases people will likely use when searching for properties like yours online, or even optimising your estate agency website with SEO for local searches.
One way to do this is by using a keyword research tool, such as Google’s Keyword Planner or Moz’s Keyword Explorer. These tools allow you to enter terms related to your property and see how often they are searched for, as well as other related keywords that may be useful.
Once you have identified the most relevant keywords to your property, you must incorporate them into your listings naturally and strategically.
However, be careful not to overdo it – stuffing too many keywords into your listing can actually hurt your local SEO rather than help it.
Craft descriptions and titles that grab attention and entice potential buyers or potential sellers to click on your property listing. Your title should be descriptive, concise, and include relevant keywords.
(The titles need constant updating to ensure they are ranking over the years).
Avoid generic titles like “Beautiful House for Sale” or “Spacious Apartment”. Instead, craft a title highlighting your property’s unique features, such as “Charming 3-Bedroom Home in Brighton with Ocean Views” or “Modern Loft with Rooftop Terrace in London”. Can you guess what the keywords are?
Your description should provide more detailed information about your property while still being engaging & easy to read for the user & search engines. Use short sentences & bullet points to break up long paragraphs.
Highlight the main keywords for the property listing, and then remember to update these keywords once the property is sold (not under offer or sale agreed).
To increase the visibility of your property listing online, it’s essential to optimise your technical data for search engines and ensure that potential buyers or sellers can easily find your listing.
Technical data includes title tags, description tags, and keyword tags. The title tag appears as a clickable hyperlink in search engine results pages (SERP), while the description tag provides a brief overview of what users can expect from your listing.
To optimise your metadata effectively, you have to create unique and descriptive titles that accurately reflect your property listing. Avoid stuffing keywords into your titles, but make sure they are keyword rich.
It’s also crucial to create compelling descriptions that provide additional information about your property listing.
To ensure that your property listings appear on the first page of search engine results, you must focus on optimising your images and content for SEO.
Start by researching keywords to identify the phrases & terms potential buyers are searching for. Incorporate these keywords into your listing title, description, and tags. Remember to update these once the property has exchanged contracts & is sold, as you want sellers to see you over the coming years.
When optimising metadata for your property listings, it’s very important to avoid common mistakes that could hurt your search engine ranking.
One such mistake is using generic or irrelevant tags and descriptions that don’t accurately reflect the content of your listing.
Another is stuffing keywords into your metadata to manipulate search results, which can result in penalties from search engines.
Additionally, neglecting to update your metadata regularly and failing to include unique, eye-catching titles and descriptions can also hinder the success of your SEO efforts.
Yes, but as with anything, these are all location relevant.
These could include terms related to the location, property type, location details, and features.
Did you know that 93% of all online experiences begin with a search engine? That’s right – almost everyone starts their journey on Google or another search engine. By implementing these SEO tips, you’re increasing your chances of appearing at the top of those search results and attracting more clients.
Remember to regularly update and monitor your listings and stay up-to-date on industry trends and best practices. With dedication and persistence, you’ll be sure to see an improvement in your online visibility and ultimately drive more traffic to your property listings.
Streamline Metrics is a Digital Marketing Agency that has specialised in Search Engine Optimisation since 2008.