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Do you need help attracting new customers or generating great leads on Instagram?
As a plumbing business, standing out in a competitive social media landscape is challenging.
However, with the right strategies, Instagram can be an awesome tool for engaging with your target audience and boosting your business.
This article will explore five proven tactics for leveraging Instagram to grow your plumbing business.
Firstly, we can look at geotargeting, a feature that allows you to target specific locations and audiences. Using geotargeting, you can reach potential customers in your local area and increase your chances of converting them into paying customers.
We will also discuss the benefits of using Instagram Stories, a feature that allows you to share short, engaging videos and images with your followers. With the help of interactive stickers, you can increase engagement and encourage your followers to take action.
You can also use local friends or well-known people in the community to act as influencers for your business while posting engaging content to local groups in your town.
You can boost your plumbing business on Instagram by using the geotargeting features to market to nearby individuals and increase your local visibility.
Geotargeting allows you to show your ads to targeted people in a specific location, ensuring that your paid adverts are seen by those most likely to be interested in your services. This way, you won’t have to worry about wasting money on adverts that people on the other side of the country will see.
For example, you can target people who live or work in your service area and those who’ve previously interacted with your content.
Using geotargeting, you can also promote your business to people searching for local plumbing services, make your jobs more productive, and let your advertising budget go further.
When someone searches for a plumber or has some intent of requiring one, your content will appear at the top of their search results if you’ve targeted your ads to their exact location. This can help you attract new customers and increase your overall visibility in the local market.
Targeting local customers on Instagram is very easy, and it can generate huge amounts of plumbing leads.
Another amazing benefit of geotargeting adverts on Instagram is the local traffic it drives to your website.
This local traffic will show the search engines that you are a local business, which will massively help your plumbing SEO efforts.
If you have 10 clicks a day from adverts in your local area, Google will start moving you up the map pack and ranking you higher.
Not only are you getting traffic from your paid ads, but your business will start receiving organic leads from Google and Bing as a result.
Most local towns have social media groups specifically followed by a hyper-local audience. By hashtagging your location, anyone else that shows an interest in the local area will see you.
Utilising hashtags can ensure your business is seen for next to no money and help you repeatedly target an audience that will one day need your service.
You can even offer deals to people in your local community and do an offering once a month.
Imagine this: you publish a free boiler service every month of the year. Each month you will have more and more people signing up and get major brand awareness. This will also get you local shares and a lot of positive activity on your website.
Just make sure you ask the winner to leave you a good review and post it in the group! This will ensure you get monthly applications and collect a large amount of local data to advertise to.
Do you know anyone that is well known in your local community? Because if you do, for a small fee they might act as a local online voice for your business.
You can utilise their name and make a proposal that works for you and them. Here are a few suggestions:
1. Post a paid video of the business and services: Have an influencer create a video of your business and include the vans and team at work to give followers an idea of your business.
2. Offer exclusive discounts and promotions: Offer exclusive discounts and promotions to followers of the influencer to incentivise them to check out the business. A well-known local influencer will likely have a good following in your area.
3. Host a giveaway: Host a giveaway that requires followers to visit the business to enter. This will drive foot traffic to the company and create awareness of what you do and where they need to go for a good service.
You can even get them to sign up on your website, drive SEO-friendly local traffic, and get customers to sign up there.
You can also use Instagram Stories to provide a behind-the-scenes glimpse into your plumbing company and showcase your daily operations to followers. This approach can increase engagement with your plumbing page and build trust with potential customers.
By posting photos and videos of your team at work, showing good quality & hard work, you can give your audience a sense of what it’s like to work with your company and demonstrate your expertise in the plumbing industry.
In addition to showcasing your company’s operations, Instagram Stories can be used to promote special offers or discounts and generate leads.
When you create exclusive promotions for your Instagram followers, you can share them through Stories, encouraging potential customers to take advantage of the offer and potentially spend money. You never know when someone has a leak or needs boiler service!
Using Instagram Stories strategically will boost your plumbing business on the platform and establish a strong presence within your local community.
Maximise engagement with stickers on Instagram by incorporating them into your plumbing company’s posts and encouraging followers to interact with them.
Stickers are a fun and interactive way to get some attention and engage them with your brand.
Insta offers a variety of stickers, such as polls, question boxes, and countdowns that can be used to create engaging content for your followers.
In my opinion, polls are a great way to get your audience’s opinion on plumbing-related topics while using question boxes to gather feedback and answer inquiries.
Streamline Metrics is a Digital Marketing Agency that has specialised in Search Engine Optimisation since 2008.