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Are you a plumbing business looking for more leads? Facebook Ads can be a powerful tool to help you reach potential customers. They are an easy way to increase your visibility and get more leads from potential customers.
This article discusses the different types of Facebook Ads, their cost, and tips for creating effective ads to bring in more leads for your plumbing business.
So, let’s get started!
Facebook advertising is an effective tool for businesses to reach their target audience and drive traffic to a website. It’s a great choice for plumbers that are looking to increase their leads, and it can be highly profitable when set up properly.
With detailed targeting options, such as demographics, custom or lookalike audiences, and retargeting ads, you can reach the right customers with the message you want them to see.
Advertising on Facebook can be an amazing way to generate leads for your plumbing business! With advanced targeting strategies, ROI tracking, and ad placement capabilities, you can ensure you reach the right audiences for your business.
Split testing different creative concepts will allow you to identify what works and what doesn’t quickly, so you can keep adjusting your ads to get the most out of your ad spend.
Using Facebook can be part of overall marketing and plumber SEO strategy, as utilising various online methods to create a constant lead flow is one of the best tactics for a growing business.
By leveraging the power of Facebook Ads, you can take your plumbing business to a completely new level.
As a plumber, missing out on the potential of advertising on Facebook will restrict your overall growth – it’s an invaluable tool for driving success and finding new clients.
A plumber that advertises on Facebook will have the opportunity to take advantage of the social media platform and reach a huge audience.
You can use targeting strategies to ensure that the right people see your ads and design your ads to stand out to find customers. You can even replicate your ads on Insta, as they can both be managed through your Facebook ads manager.
Many successful businesses use Instagram for generating plumbing leads; however, you need to ensure you have good images or videos, as it is a more visual platform than Facebook.
With careful planning and copywriting tips, you can maximise your return on investment. Facebook ads are a great way to increase your brand awareness and reach potential customers.
With the right approach and careful optimisation, you can ensure that your ads reach the right people and give you the opportunity to convert new business.
There are loads of ways to promote your plumbing business with Facebook Ads.
Video ads are a great way to show off your services with audio and subtitles, while image ads can create engagement with branded images.
You can also use carousel ads that allow you to share multiple images at once, while Instant Experience ads create mobile ads with videos, photos, and carousels.
Video ads are a very effective way to draw in potential plumbing leads on Facebook.
By identifying trends in your target demographic and creating videos that engage customers, you can create an effective video ad campaign.
For example, you could target landlords and promote gas safety certificates and boiler servicing.
Targeting landlords is more complicated, but with the correct knowledge, it is easily done.
Once your ad is up and running, you can review analytics to measure its success and make sure you are not wasting money. This will help you adjust your ad to ensure it’s reaching the right people and producing top results.
Image ads can be an eye-catching way to promote your product or service, allowing you to showcase your brand personality and drive customers to take action.
You can show a new mega flow system that was installed or an underfloor heating ad campaign with images of the waterpipes on the floor.
With image ads, you have the ability to reach specific audiences through location targeting, schedule when your ads are displayed, and test different versions of the ad to find the most effective one.
You can also craft creative copy to engage your audience and add a call to action to encourage people to take the next step.
Image ads are a great way to get the attention of potential customers and generate more leads for your plumbing business.
On average, a plumber targeting a local audience can expect to pay around £0.90 per click and £11.07 per 1000 impressions for a Facebook ad.
If you work that out and convert 1 in 20, you are looking at a rough cost of £20 per lead!
Remember that these costs can fluctuate depending on a variety of factors.
When comparing costs, it’s important to consider the different pricing strategies available, such as manual bidding, automatic bidding, and target cost bidding.
Keyword selection and ad placement also have an impact on cost, so budgeting options should be taken into account when planning your ad campaign.
Facebook’s ad auction optimises for metrics such as ad quality and relevance, helping to make sure the correct ads reach your target audience.
High-value attributes such as interest targeting and audience attributes help to reach specific markets, while broad interests can inflate the target audience with low-value users.
Different audiences will have different costs, so it’s important to consider this when planning your ad campaign.
Ad budgets also play an important role in the cost of Facebook ads. If your budget is too small, you may struggle to get conversions due to performance limitations.
It’s important to understand the various factors that influence the cost of Facebook ads so you can create a realistic budget and set realistic expectations for your campaigns.
Now that you know how much Facebook Ads cost, you may be wondering if you can see your competitor’s ads to steal their ideas.
The answer is yes. You can use Facebook Ad Library.
The Ad Library is part of Facebook’s Ads Transparency efforts, which means that anyone with a Facebook account can view ads from any country where Facebook operates.
This means that you can use the Ad Library to research your competitors’ ad copy strategies, ad placement tactics, and audience segmentation.
The Ad Library also provides valuable insights about the reach, impressions, spending, and creativity of each ad.
This information can help you better understand how your competitors are targeting their audiences and how successful their campaigns are.
Additionally, the Ad Library allows you to compare your campaigns with those of your competitors, giving you an advantage when it comes to developing your own ad campaigns.
It will also make you more creative, as you can see what others are doing and copy things you like.
It’s important to remember that the Ad Library does not include ads that are no longer running, so you won’t be able to view your competitors’ full ad history. However, the Ad Library is a great tool for researching your competitors and gaining insights into their ad campaigns.
Plumbers, do not worry! Creating effective Facebook Ads doesn’t have to be intimidating.
With a few simple strategies, you can target your audience, include compelling images, write great posts, and even create a landing page for your ad.
Start by understanding your target audience and then craft your ad accordingly.
Make sure to include engaging images and compelling copy that will draw people in and encourage them to take action.
Finally, create a landing page to drive people to your website and maximise conversions.
Are you looking to get plumbing leads with Facebook ads? Then you’ll want to take advantage of Facebook’s unparalleled targeting options.
This includes creating Lookalike Audiences, using Retargeting Ads, and targeting users with Detailed Interests or Broad Categories.
By following these steps, you can ensure that your ads are seen by the right people.
You can leverage Facebook’s Lookalike Audiences to find potential customers who share many of the same characteristics as your current customers.
Lookalike Audiences are highly customisable, allowing you to create a “new customer” ad and exclude current customers from seeing it.
Tip: You do this by uploading a customer list, and Facebook will use its algorithms to see if that person might own a property or have a requirement for a plumber.
With Ad Copy Strategies, Optimising Ads, Tracking Performance, Split Testing, and Relevance Scoring, you can tailor your ad targeting to ensure you’re reaching the right people.
Using Lookalike Audiences allows you to target users with similar interests and characteristics to your existing customers, widening your reach and helping you get more plumbing leads.
Targeting users who are already familiar with your brand? Retarget them with dynamic ads showing them items they’re likely to be interested in!
Have you done 50 gas safety certificates for different landlords over the past few years?
Upload a list and target them monthly! It will literally cost you pennies and guarantee they remember you when their gas safety is due.
Retargeting with Facebook Ads is an effective way to reach out to customers and boost your business.
Start by installing the Facebook Pixel and creating multiple touchpoints with potential customers.
Then, consider retargeting strategies such as ad optimisation, customer segmentation, ad placement, and budgeting tactics to maximise your ad’s reach.
Now that you’ve got a better understanding of Retargeting with Facebook Ads, it’s time to look at an even more powerful tool: Detailed Interest Targeting.
With Detailed Interest Targeting, you can get even more specific in your targeting and find users who are more likely to engage with your ads.
This gives you the opportunity to optimise CPA (cost per action), set budgets, control ad frequency, qualify leads, and identify trends.
Focusing on specific interests instead of broad terms will help you reach the people who are most interested in your topic and more likely to spend money on it.
Broad category targeting gives you the opportunity to reach a wide variety of people with your message without getting too specific.
Facebook has recently added new broad categories like Engaged (1 year), Expecting Parents, Away from Hometown, and Has Birthday in 1 Week.
How can you use these as a plumber?
1) Expecting parents: Why not do an advert that targets people who are expecting a baby and let them know it’s time for a boiler service and a safety check? You could even do a 10% discount to incentivise this service! Most new parents will want to know their gas appliances are completely safe!
2) Don’t target people that are away from their hometown: Why not? Well, they might be visiting or renting a property. This means they will have no requirements for a plumber in your location, and by excluding them, your budget will go further.
These categories are great for starting conversations and targeting demographics, but you need to have the Facebook pixel installed to measure success.
Ad placement and comparing ads are also important when using broad-category targeting.
With the right setup, you can use broad category targeting to get plumbing leads with Facebook ads.
Including relevant images is key to making your plumbing ad stand out on Facebook and capture the attention of your target audience.
You want to use images that are high-quality and relevant to your ad.
Using images of projects you have completed, particularly close-ups of modern fittings that appeal to your target audience, can work best.
For example, you can target people that might be doing home renovation work. Why not show a few images of a newly fitted bathroom or modern kitchen sink?
A/B testing is important, too, so create at least three ads with the same interest targets and delete the ads with the lowest CTRs (click-through rates).
Then create new versions of the ads with the best CTRs. With the right targeting strategies, ad copywriting, visuals, and budgeting plans, you can get plumbing leads with Facebook ads.
Once you’ve clicked the ad, it’s time to create a landing page to seal the deal and turn leads into conversions.
Your landing page should be tailored to the people who clicked on your ad, providing them with the information they need and a strong call to action.
So don’t use a page with pictures of a bathroom if you are targeting boiler service leads and visa versa.
Make sure to create engaging content with creative visuals, relevant ads, and a clear and concise message.
Measure the success of your landing page by tracking clicks and conversions for each one. A/B testing different versions of your landing page can also help you determine which one is most effective.
Also, ensure you have an easy-to-fill-out lead form on the page. The last thing you want is to get customers to your landing page, and they can’t contact you.
You can get plumbing leads with Facebook Ads. It’s an effective way to reach your target audience, and it can be done for a relatively low cost.
When creating your ad, make sure to keep it targeted and relevant to your audience. Track your ad’s performance and adjust it accordingly.
Don’t forget to review your competitor’s ads in the Ad Library. With these tips, you can get more plumbing leads through Facebook Ads. Start today and watch your business grow!
Streamline Metrics is a Digital Marketing Agency that has specialised in Search Engine Optimisation since 2008.